Built for the employees who've tried everything and still haven't quit.
A structured 6-week behavior change program for employers, unions, and benefits teams. No patches. No gum. No willpower campaigns. A methodology that addresses why people actually stay stuck.
Results vary based on participant effort and engagement.
86.9%
said quitting felt easy or very easy
7,000+
people quit with this methodology
At a Glance
Your HR time
< 1 hr
Share a link. Done.
IT setup required
None
Zero. Nothing to install.
Time to launch
2 wks
From agreement to live.
Sessions
6
Live Zoom — up to 90 min.
Participation
Opt-in
Only people who want it.
The cost of doing nothing
The average nicotine-using employee costs employers $5,000–$6,000 per year.
Lost productivity, increased healthcare utilization, missed work, and repeated failed quit attempts that go nowhere. Most available programs don't move that number — because they address the substance, not the belief system keeping it alive.
88%
more agency & control
84%
higher self-esteem
91%
more social confidence
77%
less unhelpful thinking
Published research
Why most programs fail at the twelve-month mark.
A peer-reviewed meta-analysis compared abstinence rates across available cessation methods. The methodology this program is built on reported 92.5% in a published study.
This methodology
92.5%
Group withdrawal clinics
26%
Prescription medication
18%
Nicotine replacement
16%
Physician advice
7%
Comparison figures sourced from Viswesvaran & Schmidt (1992), as cited in Kelly & Allen. This program's outcomes are client-reported and are not derived from a controlled study. Results vary based on participant effort and engagement.
Why this works differently
Most programs treat the substance. This one treats the belief system.
The real problem is psychological, not chemical
Long-term quit rates for chemistry-based approaches are often only 1 in 5 at twelve months. The belief system keeping nicotine in place never gets addressed.
Cravings come from expectation, not deprivation
Research shows cravings spike when use becomes imminent — not based on how long someone has abstained. This isn't a chemistry problem. It's a belief loop.
Built for people who've already tried everything
87.9% of participants in the published study had tried other methods before — willpower, NRT, medication, hypnotherapy. This works when those haven't.
How it works
Simple for HR. Structured for employees.
1
Your organization shares the enrollment link
Employees who want to quit self-enroll. No mandatory participation, no pressure campaign. The people who sign up are internally motivated — which is exactly who this works for.
2
Employees choose their weekly session time
New cohorts open on a rolling basis. Employees select a time slot in Matt's client portal and attend all 6 weekly sessions in sequence. Sessions build on each other — attendance matters.
3
Matt handles everything. Your team handles nothing.
Matt is the single point of contact for every enrolled employee — not anyone in your organization. He manages his own portal, his own Zoom sessions, his own program materials, and all ongoing communication. No one from your team gets Zoom link requests, follow-up emails, or scheduling questions. Your involvement ends the moment you share the link.
4
Employees complete the 6-week program
Live sessions up to 90 minutes each. Belief change work so the "I'm addicted" story doesn't rebuild. Clear execution rules so participants stop negotiating with cravings.
About Matt
Licensed behavior change specialist. Not a wellness app.
Matt Christofaro is a licensed behavior change specialist who delivers a belief-based methodology that has been used with 7,000+ people to quit nicotine. His approach does not use patches, gum, tapering, or willpower. It addresses the belief system that keeps nicotine use in place — the same system that causes most chemistry-based approaches to fail within a year.
Matt also runs a separate practice helping people overcome complex specific phobias using the same core methodology, with consistent outcomes backed by published research.
Participant outcomes
Q2 2026 results.
Recent participant messages and reported outcomes.
Common questions
Everything HR needs to know.
No. This is an educational behavior-change program. It is not medical treatment, clinical care, or a substitute for medical advice. Employees participate voluntarily and the program does not diagnose, treat, or prescribe anything to participants.
Minimal. Your only job is sharing the enrollment link internally. Everything else is handled by Matt directly — his portal, his Zoom sessions, his program structure, his resources. Matt is the single point of contact for enrolled employees. Most organizations spend under an hour total on administration.
This program is designed for employees who already want to quit — not people being pressured by their employer, doctor, or anyone else. When you share the link, you are simply making a resource available. The people who enroll are self-selected and motivated. You are not responsible for anyone's participation, and you are not forcing anyone to do anything. You become the resource for the employees who use it and invisible to the ones who don't.
Employees opt in voluntarily. The program is educational, not clinical. Results vary based on participant effort and engagement — not the program itself. All standard disclaimers are visible to participants before enrollment.
Most organizations can launch within 1–2 weeks of agreeing to move forward. There is no complicated platform setup or IT requirement on your end.
No issue. Sessions are live over Zoom. Program resources can be shipped to a central workplace or directly to remote employees individually.
No. It sits alongside whatever you already offer as a structured behavior-change option for employees who want something more direct than a passive wellness resource.
Employees who do not want to quit. This program works when the individual is internally motivated to stop. It does not override desire and is not designed for mandatory participation programs.
No. This program is built on a methodology used with 7,000+ people to quit nicotine, with 92.5% reporting they stopped and 86.9% saying quitting felt easy or very easy. Sessions are live, not pre-recorded. There is a structured portal, a clear 6-week sequence, and a published research basis. The same core methodology has helped over 60,000 people overcome a range of belief-driven challenges including anxiety, phobias, and other deeply ingrained behavioral patterns. This is not a wellness app or an awareness campaign.
Employer-sponsored programs typically start in the low five figures, depending on participant count and rollout structure. Book a call to discuss what fits your organization.
Ready to offer employees a program that actually works?
Book a 30-minute call. If there's a fit, we'll map the simplest rollout for your organization.
